Which Service Do You Need?

This is never an easy question to answer so this page notes some of the pros and cons of each service. Please don’t hesitate to get in touch just to discuss your options as there’s never any obligation to proceed once I’ve explained which services could work well for you.

Search Engine Optimsation

Pros

  • Very high return on investment
  • Works well with every other type of online marketing
  • Sustained long-term results

Cons

  • Can take between 3-6 months to see benefit

Pay Per Click (Google Adwords)

Pros

  • Very high return on investment
  • High level of control and reporting information

Cons

  • Constant spending required
  • More complex to administer

Social Media Marketing

Pros

  • Great for understanding what people think about you
  • Ability to spread the word about your product/service

Cons

  • Return on investment less obvious
  • Time required to get things moving before initial results
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